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Culturally-tailored counter-marketing messages about sugary fruit drinks alone or in combination with water promotion messages delivered via Facebook groups reduce Latinx parents’ purchases of these beverages for their young children. In this randomized controlled trial of 1,628 Latinx parents, counter-marketing messages alone or combined with water messages significantly reduced fruit drink purchases in a simulated online store by 13.7 and 19.2 absolute percentage points, respectively, relative to a control group. Water purchases increased significantly in both intervention groups. For more information, go to the study website Truth About Fruit Drinks. You can read the article at doi.org/10.2105/AJPH.2021.306488.






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