Industry Tactics from “Coke Leaks”

cockleaks_thumb.jpgCodeveloped with Ninjas for Health

Internal executive emails detailing Coca-Cola’s coordinated global strategies to defeat sugary drink policies and influence dietary guidelines were leaked to the public in fall 2016. The emails confirm what public health advocates have said for years – the beverage industry is following the tobacco industry’s playbook to fight health regulations worldwide. This research brief pulls quotes from the leaked emails to illustrate the soda industry’s tactics to reference in your education efforts.


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