Policy Profile: Mexico Sugary Drink Tax

What Worked in Mexico

Each campaign has unique circumstances that dictate how it will frame its messaging and develop its strategy. Here are some lessons learned from Mexico:

  • Engage a diverse group of organizations that are respected defenders of the public’s interest and have strong media and political campaign development skills.
  • Have a firm grasp of the scientific literature. Use it to develop your messages. Call on a diverse group of experts to inform legislators and the public.
  • Define the problem (e.g., type 2 diabetes), identify the culprit (sugary drinks and the soda industry), pose a solution (a tax), and link the revenue to a cause (e.g., water fountains in schools).
  • Have a thorough knowledge of the political system and the appropriate timing to present the policy. Use this knowledge to plan your strategy.


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