Proposed Philly soda tax gets wide attention

Posted on May 9, 2016 | by Julia Terruso

David Goldberg, marketing director for Action for Healthy Food, a Seattle-based nonprofit, says he thinks the opposite is true. "The soda industry tends to do better when what they need to do is move legislators," Goldberg said. "It's easier to put the squeeze on legislators behind the scene."

Goldberg sees this year, with so many looming proposals, as critical to the soda tax movement.

"This idea, when it was proposed by Bloomberg a decade or so ago, it was seen as a fringe idea," Goldberg said. "To see it come up in the presidential campaign, that was a watershed moment. It shows it's gaining more mainstream acceptance."

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