Passage of Four Soda Tax Measures Deals Major Blow To The Beverage Industry

Posted on November 9, 2016 | Forbes by Nancy Fink Huehnergarth

The beverage industry’s deep-pocketed campaign against sugary drink taxes crumbled last night as soda tax ballot measures passed handily in four U.S. cities.

In California, San Francisco’s Measure V passed with 61.87% of the vote, Oakland’s Measure HH received a winning 60.75% of the vote, and, Albany’s Measure O1 was approved with 70.67% support. All three California measures will tax sugary drinks at a penny-per-ounce.

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