The Insanity Of Fighting Childhood Cancer By Selling Slurpees

Posted on December 2, 2016 | Forbes by Nancy Fink Huehnergarth

7-Eleven is running a doozy of a fundraising campaign for the St. Jude Children's Research Hospital to benefit children suffering from cancer and other deadly diseases. Through January 3, 2017, 7-Eleven will donate 11 cents from each large Slurpee drink sold in the U.S., up to $200,000.

If you’re appalled and confused by selling sugary drinks containing 570 calories and 134 grams (nearly 34 teaspoons) of sugar to raise money for childhood cancer, you’re not alone.

“No one can argue with raising money for kids with cancer, but it would be far better for all children’s health for 7-Eleven to simply donate the $200,000, rather than raise it by encouraging kids to consume more sugar,” said David Goldberg, Vice President, Communications and External Relations at Healthy Food America. “After all, excess sugar is strongly linked to diseases with their own power to harm kids and cut lives short.”

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