With soda consumption reaching record lows, the industry is scrambling to turn sales around. As more consumers recognize the harms of sugary drinks, Coca Cola is hoping to shift the conversation away from what’s on the inside of its bottles to what’s on the outside. As Coke’s chief marketing officer put it, “Packaging is our most visible and valuable asset.”
To that end, the soda giant is putting song lyrics on cans and bottles so young people will consume more of its liquid candy. The current bid to co-opt pop culture is the latest twist on an old gambit: Recall “I’d like to Buy the World a Coke” from 1971.
But advocates can play that game, too. Last year, the Center for Science in the Public Interest updated the 1970s lyrics of the Coke classic in a video showing all the health problems that the soda-swilling singers of the original ad might have suffered.
Toxic - Britney Spears
Do you really want to hurt me - Culture Club
Pain in my heart - Otis Redding
Killing me softly - Roberta Flack
There goes my life - Kenny Chesney
I knew you were trouble - Taylor Swift
Love the way you lie - Eminem feat. Rihanna
I would die 4 U - Prince
Poison - Alice Cooper
Killing for a living - Overkill
Pour some sugar on me - Def Leppard
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#ShareACoke & a Song campaign hits wrong note. What song would u put on a product that promotes diabetes? https://t.co/TYZfiwiyTf