With soda consumption reaching record lows, the industry is scrambling to turn sales around.  As more consumers recognize the harms of sugary drinks, Coca Cola is hoping to shift the conversation away from what’s on the inside of its bottles to what’s on the outside.  As Coke’s chief marketing officer put it, “Packaging is our most visible and valuable asset.”

To that end, the soda giant is putting song lyrics on cans and bottles so young people will consume more of its liquid candy.  The current bid to co-opt pop culture is the latest twist on an old gambit: Recall “I’d like to Buy the World a Coke” from 1971. 

But advocates can play that game, too. Last year, the Center for Science in the Public Interest updated the 1970s lyrics of the Coke classic in a video showing all the health problems that the soda-swilling singers of the original ad might have suffered.

Coke’s most recent campaign inspired advocates at Berkeley Media Studies Group and El Poder del Consumidor to highlight some lyrics that would make sense on a can of soda:

Toxic - Britney Spears

Do you really want to hurt me - Culture Club

Pain in my heart - Otis Redding

Killing me softly - Roberta Flack

There goes my life - Kenny Chesney

I knew you were trouble - Taylor Swift

Love the way you lie - Eminem feat. Rihanna

I would die 4 U - Prince

Poison - Alice Cooper

Killing for a living - Overkill

Pour some sugar on me - Def Leppard

Have another to add to this list? Send us your dedication for Big Soda and join the movement to reduce sugar consumption back to healthy levels.  You can also help spread the word through social media.  

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#ShareACoke & a Song campaign hits wrong note. What song would u put on a product that promotes diabetes? https://t.co/TYZfiwiyTf