A Roadmap for Successful Sugary Drink Tax Campaigns

A Roadmap for Successful Sugary Drink Tax Campaigns is designed to help you and other advocates and policymakers learn how sugary drink taxes work, how to lay the groundwork with education and policy campaigns, find a political path to passage, estimate revenue and form a winning coalition. You’ll also get tips about messaging and the opposition arguments you’re likely to counter. The guide is informed by interviews with veteran campaigners including coalition leaders, political consultants, campaign managers, legal analysts, public health officials, city executives, communications experts, and grassroots advocates.

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