She Took On Colombia’s Soda Industry. Then She Was Silenced.

Posted on November 13, 2017 | The New York Times by

The debate over taxing sugary drinks has turned into a ferocious global policy brawl. In Colombia, proponents faced intimidation and censorship.

BOGOTÁ, Colombia — It began with menacing phone calls, strange malfunctions of the office computers, and men in parked cars photographing the entrance to the small consumer advocacy group’s offices.

Then at dusk one day last December, Dr. Esperanza Cerón, the head of the organization, said she noticed two strange men on motorcycles trailing her Chevy sedan as she headed home from work. She tried to lose them in Bogotá’s rush-hour traffic, but they edged up to her car and pounded on the windows.

“If you don’t keep your mouth shut,” one man shouted, she recalled in a recent interview, “you know what the consequences will be.”

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